Government of Canada advertising suppliers

Learn about our advertising suppliers, including our agency of record and pre-qualified creative and media planning agencies with standing offers and supply arrangements.

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Agency of record

Learn about our agency of record (AOR) that assists with media buying. The AOR also provide media planning services to institutions upon request.

Provider
EssenceMediacom Canada ULC (CW2355184)
Contract
Valid until August 1, 2027 with up to 4 additional 1-year option periods
Roles
  • Purchasing
    • negotiation of media rates
    • media buying
    • ad serving and trafficking
    • ad verification
    • campaign reporting
  • Planning
    • development of media plans and strategies

Benefits of a central agency for media buying

Use of a single agency of record allows us to leverage our collective buying power. This provides better value for Canadians.

Centralizing these services also allows for better advertising:

  • oversight
  • control
  • reporting

Pre-approved creative and media planning agencies

We established a roster of creative and media planning agencies with pre-qualified standing offers and supply arrangements. These arrangements are the result of open and transparent competitive processes. The processes use the CanadaBuys website.

Discover which agencies are pre-qualified to provide strategic, creative and/or media planning advertising services for our institutions.

Standing offers

A standing offer is an agreement from a supplier to provide goods or services at a pre-arranged price or on a pre-arranged pricing basis.

Contracting process

A standing offer is not a contract. There is no obligation to purchase.

The Government of Canada enters into a contract only if we make a call-up against a standing offer.

Standing offers up to $1,000,000

Value
Up to $1,000,000 for advertising strategy, media planning and/or creative production services (not including the media buying)
Period of offer
Valid until June 30, 2026, with up to 3 additional 1-year option periods
Holders for creative and media planning services:

The following firms were awarded a standing offer for full service of strategic, creative and media planning services:

  • m5 Marketing Communications
  • Cossette Communication Inc.
  • Feast Interactive Inc.
  • Acart Communications Inc.
  • Innocean Worldwide Canada Inc.
  • Publicis Canada Inc.
Holders for creative services:

The following firms were awarded a standing offer only for strategic and creative production services:

  • Banfield-Seguin Ltd.
  • m5 Marketing Communications
  • Feast Interactive Inc.
  • Open Gravity Inc.
  • Target Communications Ltd. (Operating as Compass Communications)
  • Cossette Communication Inc.
  • Target Marketing & Communications Inc.
  • Ogilvy Canada
  • Agency 59 Ltd.
  • Acart Communications Inc.
  • Sid Lee
  • Quiller & Blake Advertising Ltd.
  • Accurate Design & Communication Inc.
  • VML Canada Inc. (formerly Wunderman Thompson Canada ULC)
  • Forsman & Bodenfors Canada

Supply arrangements

A supply arrangement is a non-binding arrangement between the Government of Canada and a pre-qualified supplier that allows departments and agencies to award contracts and solicit offers from a pool of pre-qualified suppliers for specific requirements outlined in the supply arrangement.

Contracting process

The Government of Canada enters into a contract only if a contract is issued subsequent to a mini Request for Proposal performed under the supply arrangement.

Supply arrangements over $1,000,000

Value
Greater than $1,000,000 and/or for specific experience and expertise related to advertising strategy, media planning and/or creative production services (not including the media buying)
Period of arrangements
No defined end-date and will remain valid until Canada no longer considers the arrangements to be advantageous to use
Holders for creative and media planning services:

The following firms were awarded a supply arrangement for full service of strategic, creative and media planning services:

  • m5 Marketing Communications
  • Cossette Communication Inc.
  • Feast Interactive Inc.
  • Acart Communications Inc.
  • Innocean Worldwide Canada Inc.
  • Publicis Canada Inc.
Holders for creative services:

The following firms were awarded a supply arrangement only for strategic and creative production services:

  • Banfield-Seguin Ltd. 
  • m5 Marketing Communications 
  • Feast Interactive Inc. 
  • Open Gravity Inc. 
  • Target Communications Ltd. (Operating as Compass Communications) 
  • Cossette Communication Inc. 
  • Target Marketing & Communications Inc. 
  • Ogilvy Canada 
  • Agency 59 Ltd. 
  • Acart Communications Inc. 
  • Sid Lee
  • Quiller & Blake Advertising Ltd. 
  • Accurate Design & Communication Inc. 
  • VML Canada Inc. (formerly Wunderman Thompson Canada ULC) 
  • Forsman & Bodenfors Canada 
  • The & Partnership
  • Innocean Worldwide Canada Inc.
  • Rain (formerly Rain 43)
  • Publicis Canada Inc.
  • McCann Canada
  • Mediaplus
  • Grey Canada

Other opportunities for advertising suppliers

Learn how suppliers can find out about other opportunities to provide advertising services.

Requests for proposals

In some instances, we publish requests for proposals on CanadaBuys website; these opportunities are open for bidding by any interested supplier.

Selling to government

Learn more about how to sell to government.

More information

Contact Government of Canada advertising

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