Overview of Government of Canada advertising expenditures: Annual Report on Government of Canada Advertising Activities 2021 to 2022

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This section provides information on advertising expenditures reported by Government of Canada (GC) institutions. Amounts represent total advertising expenditures, which encompasses media planning, media placement with and without the Agency of Record (AOR), as well as creative production.

Figure 1 provides total advertising expenditures by fiscal year since the GC began producing an annual report on government advertising activities in 2002 to 2003. Figure 2 provides total advertising expenditures with and without the Agency of Record in fiscal year 2021 to 2022. Heads of communications can decide to purchase media space directly from media outlets for campaigns that have a total media buy of $25,000 or less, in accordance with the Directive on the Management of Communications.

For more information on advertising expenditures reported in each fiscal year, consult the corresponding annual reports.

Figure 1: Advertising expenditures since 2002 to 2003

Figure 1: Advertising expenditures since 2002 to 2003 - See image description below.
Image description

This vertical bar graphic presents total Government of Canada advertising expenditures in millions of dollars from fiscal year 2002 to 2003 to fiscal year 2021 to 2022. The graphic is provided for illustration purposes. The information illustrated by the graphic is the following:

Table 1: Table for figure 1: Advertising expenditures since 2002 to 2003
Fiscal year Expenditures (millions of dollars)
2002 to 2003 111.0
2003 to 2004 69.8
2004 to 2005 49.5
2005 to 2006 41.3
2006 to 2007 86.9
2007 to 2008 84.1
2008 to 2009 79.5
2009 to 2010 136.3
2010 to 2011 83.3
2011 to 2012 78.5
2012 to 2013 69.0
2013 to 2014 75.2
2014 to 2015 68.7
2015 to 2016 42.2
2016 to 2017 36.1
2017 to 2018 39.2
2018 to 2019 58.6
2019 to 2020 50.1
2020 to 2021 128.9
2021 to 2022 140.8

Figure 2: Advertising expenditures with and without the Agency of Record in 2021 to 2022

Figure 2: Advertising expenditures with and without the Agency of Record in 2021 to 2022 - See image description below.
Image description

This segmented pie graphic presents total Government of Canada advertising expenditures in millions of dollars and the amounts spent and related percentage distribution by type of advertising. The types of advertising are: with the Agency of Record and without the Agency of Record. The expenditures and the related percentage distribution are presented next to each pie segment. In the center of the pie is the total amount spent on advertising by the Government of Canada in fiscal year 2021 to 2022. The graphic is provided for illustration purposes. The information illustrated by the graphic is the following:

Table 2: Table for figure 2: Advertising expenditures with and without the Agency of Record in 2021 to 2022
Type of advertising Expenditures Distribution
With the AOR $137,697,959 98%
Without the AOR $3,059,757 2%
Total $140,757,716 100%

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