Government of Canada advertising expenditures: Annual Report on Government of Canada Advertising Activities 2021 to 2022
This section provides information on advertising expenditures reported by Government of Canada (GC) institutions. Amounts represent total advertising expenditures, which encompasses media planning, media placement with and without the Agency of Record (AOR), as well as creative production. A total of 42 institutions undertook advertising activities, which also involved one AOR and 10 creative agencies.
All GC advertising campaigns with a budget over $250,000 undergo a mandatory external review, the Advertising Oversight Mechanism (non-partisan review process), to ensure that all advertising creatives meet the criteria for non-partisan communications. Results are available online.
Note
Values are rounded to the nearest whole number. The sum of values may not add up exactly to the totals indicated due to rounding.
| Institution | With the AOR | Without the AOR | Total |
|---|---|---|---|
| Public Health Agency of Canada | $61,779,631 | $97,523 | $61,877,154 |
| Statistics Canada | $11,903,781 | $15,337 | $11,919,118 |
| Department of Finance Canada | $8,951,386 | $19,731 | $8,971,117 |
| Employment and Social Development Canada | $8,005,390 | $15,421 | $8,020,811 |
| Canada Revenue Agency | $7,925,884 | $8,002 | $7,933,886 |
| Public Safety Canada | $7,284,987 | $0 | $7,284,987 |
| National Defence | $6,420,619 | $100,818 | $6,521,438 |
| Immigration, Refugees and Citizenship Canada | $4,313,086 | $9,263 | $4,322,348 |
| Global Affairs Canada | $4,046,561 | $242,051 | $4,288,612 |
| Environment and Climate Change Canada | $4,050,232 | $72,637 | $4,122,869 |
| Veterans Affairs Canada | $3,707,685 | $28,814 | $3,736,498 |
| Innovation, Science and Economic Development Canada | $3,053,391 | $91,821 | $3,145,212 |
| Health Canada | $2,023,550 | $22,825 | $2,046,375 |
| Canadian Food Inspection Agency | $1,286,158 | $64,403 | $1,350,561 |
| Parks Canada | $885,682 | $432,636 | $1,318,318 |
| Financial Consumer Agency of Canada | $964,980 | $0 | $964,980 |
| Indigenous Services Canada | $788,232 | $16,793 | $805,025 |
| National Film Board | $0 | $640,213 | $640,213 |
| Transport Canada | $85,153 | $216,113 | $301,266 |
| Public Services and Procurement Canada | $35,530 | $226,147 | $261,676 |
| Impact Assessment Agency of Canada | $0 | $128,469 | $128,469 |
| Fisheries and Oceans Canada | $0 | $124,673 | $124,673 |
| The National Battlefields Commission | $0 | $112,875 | $112,875 |
| Agriculture and Agri-Food Canada | $95,356 | $0 | $95,356 |
| Natural Resources Canada | $0 | $89,053 | $89,053 |
| Communications Security Establishment Canada | $52,387 | $0 | $52,387 |
| Canadian Grain Commission | $0 | $43,051 | $43,051 |
| Canadian Centre for Occupational Health and Safety | $38,300 | $0 | $38,300 |
| Office of the Superintendent of Financial Institutions Canada | $0 | $34,256 | $34,256 |
| Canadian Heritage | $0 | $33,913 | $33,913 |
| National Research Council Canada | $0 | $33,380 | $33,380 |
| Crown-Indigenous Relations and Northern Affairs Canada | $0 | $28,924 | $28,924 |
| Canadian Northern Economic Development Agency | $0 | $26,013 | $26,013 |
| Public Service Commission of Canada | $0 | $24,709 | $24,709 |
| Administrative Tribunals Support Service of Canada | $0 | $20,420 | $20,420 |
| Canadian Institutes of Health Research | $0 | $20,275 | $20,275 |
| Correctional Service Canada | $0 | $12,460 | $12,460 |
| Transportation Safety Board of Canada | $0 | $2,166 | $2,166 |
| Canada Energy Regulator | $0 | $2,158 | $2,158 |
| Royal Canadian Mounted Police | $0 | $1,573 | $1,573 |
| Accessibility Standards Canada | $0 | $809 | $809 |
| Immigration and Refugee Board of Canada | $0 | $34 | $34 |
| Total | $137,697,959 | $3,059,757 | $140,757,716 |
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