Selecting media for Government of Canada advertising
Find out how we select media for our advertising campaigns.
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Defining media
Media are vehicles used to convey an advertising message. Media include:
- digital (Programmatic, Direct, Social Media, Search Engine Marketing, out-of-home, audio, connected-TV, etc.)
- radio
- television
- cinema
- out-of-home
- newspapers and magazines
Selecting media
Government of Canada institutions select media based on several factors and media availability.
Selection is based on:
- campaign objectives
- target audience
- markets
- timelines
- budgets
More information
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