Overview of Government of Canada advertising expenditures: Annual Report on Government of Canada Advertising Activities 2020 to 2021

This section provides information on advertising expenditures reported by Government of Canada (GC) institutions. Amounts include all expenditures, which encompasses media planning, media placement with and without the Agency of Record (AOR), as well as creative production. Eleven different creative agencies provided production services to GC institutions in fiscal year 2020 to 2021.

Figure 1 provides a complete overview of advertising expenditures since the GC began producing an annual report on government advertising in 2002 to 2003. This information is provided on an exceptional basis to present a global perspective, given the exceptional events of fiscal year 2020 to 2021. For more information on the expenditures reported in the previous fiscal years, consult the corresponding annual reports.

Figure 1: Advertising expenditures since 2002 to 2003

Image description

This vertical bar graphic presents total Government of Canada advertising expenditures in millions of dollars from fiscal year 2002 to 2003 to fiscal year 2020 to 2021. The graphic is provided for illustration purposes. The information illustrated by the graphic is the following:

Table for figure 1: Advertising expenditures since 2002 to 2003

Fiscal year	Expenditures (millions of dollars)
2002 to 2003	111.0
2003 to 2004	69.8
2004 to 2005	49.5
2005 to 2006	41.3
2006 to 2007	86.9
2007 to 2008	84.1
2008 to 2009	79.5
2009 to 2010	136.3
2010 to 2011	83.3
2011 to 2012	78.5
2012 to 2013	69.0
2013 to 2014	75.2
2014 to 2015	68.7
2015 to 2016	42.2
2016 to 2017	36.1
2017 to 2018	39.2
2018 to 2019	58.6
2019 to 2020	50.1
2020 to 2021	128.9

Figure 2: Advertising expenditures with and without the Agency of Record in 2020 to 2021

Image description

This segmented pie graphic presents total Government of Canada advertising expenditures in millions of dollars and the amounts spent and related percentage distribution by type of advertising. The types of advertising are: with the Agency of Record and without the Agency of Record. The expenditures and the related percentage distribution are presented next to each pie segment. In the center of the pie is the total amount spent on advertising by the Government of Canada in fiscal year 2020 to 2021. The graphic is provided for illustration purposes. The information illustrated by the graphic is the following:

Table for figure 2: Advertising expenditures with and without the Agency of Record in 2020 to 2021

Type of advertising	Expenditures	Distribution
With the AOR	$125,802,270	98%
Without the AOR	$3,144,561	2%
Total	$128,946,831	100%

Date modified:

2022-04-22