Overview of Government of Canada advertising expenditures: 2019 to 2020 Annual Report on Government of Canada Advertising Activities
This section provides information on advertising expenditures reported by Government of Canada (GC) institutions. Amounts include all expenditures, which encompasses media planning, media placement with and without the Agency of Record (AOR), as well as creative production. Twelve different creative agencies provided production services to GC institutions in fiscal year 2019 to 2020.
Figure 1: Advertising expenditures over 10 years
Image description
This vertical bar graphic presents total Government of Canada advertising expenditures in millions of dollars over ten years. The information indicated in the graphic is the following:
- 2010 to 2011: $83.3 million
- 2011 to 2012: $78.5 million
- 2012 to 2013: $69.0 million
- 2013 to 2014: $75.2 million
- 2014 to 2015: $68.7 million
- 2015 to 2016: $42.2 million
- 2016 to 2017: $36.1 million
- 2017 to 2018: $39.2 million
- 2018 to 2019: $58.6 million
- 2019 to 2020: $50.1 million
Figure 2: Advertising expenditures with and without the Agency of Record in 2019 to 2020
Image description
This segmented pie graphic presents total Government of Canada advertising expenditures in millions of dollars and the amounts spent and related percentage distribution by type of advertising. The types of advertising are: with the Agency of Record and without the Agency of Record. Expenditures and percentage distribution are presented next to each segment of the pie. In the center of the pie is the total amount spent on advertising by the Government of Canada in fiscal year 2019 to 2020. The information indicated in the graphic is the following:
| Type of advertising | Expenditures | Distribution |
|---|---|---|
| With the Agency of Record | $46,753,730 | 93% |
| Without the Agency of Record | $3,346,928 | 7% |
| Total | $50,100,658 | 100% |
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