2019 to 2020 Annual Report on Government of Canada Advertising Activities
This annual report describes the Government of Canada's (GC) advertising expenditures and the process for managing GC advertising activities. All amounts exclude taxes.
This report has been compiled to inform Canadians about the advertising activities undertaken by the GC in fiscal year 2019 to 2020.
Aussi disponible en français sous le titre : Rapport annuel sur les activités de publicité du gouvernement du Canada 2019 à 2020.
Previous annual reports on Government of Canada advertising activities are available online.
Table of contents
- Introduction
- Overview of Government of Canada advertising expenditures
- Government of Canada media expenditures with the Agency of Record
- Figure 3: Media expenditures by media type over 5 years
- Figure 4: Distribution of media expenditures by media type over 5 years
- Figure 5: Media expenditures by quarter over 5 years
- Figure 6: Distribution of media expenditures by quarter over 5 years
- Figure 7: Digital media expenditures by media type over 5 years
- Figure 8: Distribution of digital media expenditures by media type over 5 years
- Figure 9: Social media expenditures over 5 years
- Figure 10: Distribution of social media expenditures over 5 years
- Table 1: English and French media expenditures by media type
- Table 2: Media expenditures in ethnic and Indigenous media by media type
- Table 3: Media expenditures targeting international audiences by media type
- Figure 11: COVID-19 media expenditures by media type
- Figure 12: COVID-19 digital media expenditures by media type
- Government of Canada advertising expenditures
- Appendices
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada (PSPC) for all other uses.
For more information, contact:
Advertising Services Directorate
PSPC
Ottawa ON K1A 0S5
Email: tpsgc.dgsidcpprapportpub-isbacpdadvreport.pwgsc@tpsgc-pwgsc.gc.ca
© Her Majesty the Queen in Right of Canada, as represented by the Minister of Public Services and Procurement Canada, 2020.
Cat. No.: P100-2E-PDF (electronic PDF, English)
International Standard Serial Number (ISSN): 1925-8887
Cat. No.: P100-2F-PDF (electronic PDF, French)
International Standard Serial Number (ISSN): 1925-6833
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